AI eases the burden of repetitive HR work, but the human touch is still needed

If you’re looking for work, there’s an increasing chance that the job description you’re reading was written by artificial intelligence. Is it good or bad to have AI generate a job description? Human resources experts are cautiously optimistic about the possibilities and the outcomes. Canada’s Human Resources Professionals Association (HRPA) notes that generative AI tools such as ChatGPT can be trained to write effective job descriptions.

But while generative AI may help to automate certain day-to-day HR tasks, “there are still many HR duties AI can’t replace,” HRPA says. The use of AI by Canadian companies appears to be growing fast. In April 2023, HRPA reported that two thirds of Canadian HR departments had no plans to use AI, and only 25 per cent of companies were using or planning to use the technology at all.

However, a new survey by KPMG in Canada finds that among 872 Canadian organizations, 61 per cent of respondents have already starting using generative AI across various departments, and among those that have not yet done so, nearly eight in 10 (78 per cent) plan to implement it within the next 12 months.

“I know that many organizations are using AI successfully to write job descriptions, but I think there still needs to be a balance,” Lewis Curley, a partner at KPMG Canada’s People and Change Practice in Toronto, says in an interview.

In a research paper it released in September, KPMG notes that AI is reshaping the recruitment process in two ways – by improving job descriptions and allowing for increased candidate personalization.

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